Build Between Digital Marketing and Social Media Marketing
Digital Marketing / Advertising / Online Marketing are probably the most used terms of the marketplace today. However, it is sadly just a bunch of jargon for most of the people who hear it and employ it to convey their view. What exactly is digital marketing and what part of it critical for today’s business customer? We’re here to break it down you r in the simplest words possible.
Online Marketing in fact marketing of marketing onto digital platforms so as to maintain onto your loyal consumers as well as increase easy reach to new potential target audience immediately.
That is one. That is what Online marketing is. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is absolutely. Digital / Internet marketing can be a wider concept as compared to social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. online. However, there are other platforms that come under digital marketing except social media marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It may be a way to get higher rankings their search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every web master as it assists you to stand out one of several sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that have a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple nights. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy to them so as to keep reminding them about their visit to your website.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a great digital / Web site experience, a campaign needs to be developed using all of the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771
